Doe Deere, creator of Lime Crime Cosmetics not only had unicorn visions, but she built them into a cult-following reality. This self made nonconformist rose up from the crowd by doing what she feels is expressing yourself “at the moment.” She is popular all over the globe by taking beauty by the horn and transcending it into bright, colorful artistic expression. Being born in Russia and raised in New York City, she created and modeled the brand herself from inspiration gained by her DIY fashion line in 2008.
One may wonder why all the explosive color is her claim to fame. Aside from feeling limited by the (then) current cosmetics lack of difficulty in finding the right colors and simply not being satisfied with things being “hard to find,” there doesn’t seem to be one “right” answer to this, but her overall philosophy is all about pushing the envelope as you can see not only in her design, but in everything she does.
Her own personal webpage and blog www.doedeere.com shows her personal sense of creativity through rich graphics and the colorful gems she puts out on the web. A perfect example of this is the new “Unicorn” hair color line she is soon releasing, which has colors that you wouldn’t even believe. Names like “Salad” and “Jello” are only the beginning of the madness that is going to take the cosmetics world by storm. Not only are Doe’s products the epitome of funky, they’re also vegan and cruelty free, earning accolades from even PETA, a passionate yet notoriously tough to please bunch. Leaping Bunny also endorses her products by connecting them with beauty seekers worldwide, furthering the commitment to keep not only people, but animals safe from harm.
Doe’s commitment to female entrepreneur mentoring is admirable. She also is a philanthropist who donates regularly, especially to causes dear to her like no kill animal shelters. She is also incredibly personable, willing to discuss the tough topics of the challenges of being a business owner, showing that not only is she creative, but has business acumen galore. She exerts her love for everyone, and this is her philosophy that makes her so well liked. Loyalty of her customers and employees is an important foundation to her business success. It’s easy to see how she rose so quickly to success, while challenging the status quo, a combination that can be difficult to marry. Watch out for this unicorn, she is taking off by leaps and bounds!
Follow her @doedeere